SaaS Burn Multiple Calculator
Burn Multiple = Net Burn / Net New ARR. Popularized by David Sacks 2020. Measures capital efficiency: how much do you burn per dollar of new ARR added? <1× elite, 1-2× excellent, 2-3× OK, >3× concerning. Source: davidsacks.substack.com.
Burn Multiple Definition by David Sacks
Burn Multiple = Net Burn / Net New ARR. Sacks introduced the metric in his Substack post 'Burn Multiple' (2020). It's the inverse of cash-on-cash multiple: tells you 'for every $1 of new ARR, how much cash did you burn?' Top SaaS companies achieve <1× (elite); <2× very good; 2-3× OK; >3× indicates inefficiency or product-market-fit issues. Source: davidsacks.substack.com.
Net New ARR vs Net Burn — Definitions
Net New ARR = New customer ARR + Expansion ARR − Churn ARR − Contraction ARR. Net Burn = Cash out − Cash in (operating only; exclude financing). Some founders include CapEx in burn; standard practice excludes. Quarter measurement is most common; annual works but smooths over volatility.
Improving Burn Multiple Strategies
(1) Reduce burn: layoffs (often last resort), pause hiring, cut tooling, renegotiate vendors, end unprofitable customer success programs. (2) Grow ARR: focus on expansion (NRR > 110% pushes burn multiple down dramatically). (3) Reduce churn (improve onboarding, customer success). (4) Increase ACV via packaging or pricing. Best Slack-era SaaS achieved 0.5-1× burn multiple via expansion-led growth.
Benchmarks Across SaaS Stages
Seed: Burn multiple often >3× (early product-market fit). Series A/B: aim for <2× as scale validates. Series C+ and public: <1× becomes expectation. Bessemer Cloud Index publishes public-SaaS burn multiple medians ~1-2× across recent quarters. VC-backed private cohort median 2-3× per OpenView SaaS Benchmark.
Frequently Asked Questions
What is a good SaaS burn multiple?
<1× elite, 1-2× excellent, 2-3× OK, >3× concerning. Source: David Sacks 2020 framework.
How is net new ARR calculated?
New customer ARR + Expansion ARR − Churn ARR − Contraction ARR. Includes all changes in recurring revenue base.
Should I include CapEx in net burn?
Standard practice excludes CapEx (focus on operating). Some founders include if CapEx is material. Be consistent across periods.
Does burn multiple replace Rule of 40?
No — complementary. Rule of 40 measures growth+margin combined. Burn multiple measures capital efficiency. Both critical for fundraising.
Can a high-growth company have a bad burn multiple?
Yes — fast growth with very negative margin = high burn even if ARR is growing. Burn multiple penalizes inefficient growth that requires excessive capital.