SaaS Pricing Elasticity Calculator
Pricing power is the single highest-leverage growth lever in SaaS — but mispricing churns customers. This calculator estimates revenue impact of a price increase across elasticity scenarios, surfacing whether the lift covers the churn risk.
Why Pricing Elasticity Matters
Most SaaS companies under-price by 20-40%. The fear is that a price increase causes mass churn — but elasticity in mature B2B SaaS is typically 0.5-0.8, meaning a 15% price hike loses 7-12% of customers. The remaining customers cover the loss several times over.
How To Estimate Elasticity
Run a controlled 10% price test on a new customer cohort. Measure conversion delta vs control. Compute elasticity as (conversion drop %) / (price increase %). Stripe's 2023 pricing report showed B2B SaaS median elasticity of 0.6.
Grandfathering Strategy
Standard playbook: increase prices for new customers only, grandfather existing customers for 12 months, then move them. This caps near-term churn and gives existing customers time to budget for the increase.
Source: Stripe Pricing Page benchmarks 2023, ProfitWell pricing studies, OpenView SaaS Benchmarks. Last updated: May 2026.