EU Greenwashing Claims Checker
From September 27, 2026, EU Directive 2024/825 bans vague and unsubstantiated environmental claims. Check if your product's "eco-friendly", "sustainable", or "green" marketing claims comply with the new rules. Avoid fines and enforcement action.
What Is the EU Anti-Greenwashing Directive?
Directive (EU) 2024/825, part of the Empowering Consumers for the Green Transition package, bans misleading environmental claims in marketing. From September 27, 2026, businesses cannot make vague claims like "eco-friendly", "green", or "sustainable" without specific, verifiable evidence. The directive also bans displaying fake sustainability labels and making environmental claims based solely on carbon offsetting.
Claims That Are Now Banned
Examples of Non-Compliant Claims
- "Eco-friendly" without specifying what aspect is eco-friendly
- "Green product" without certified evidence
- "Sustainable" as a general claim without substantiation
- "Climate neutral" based only on carbon offsetting
- "Natural" when the product contains synthetic ingredients
- Displaying a sustainability label not from an official certification scheme
- "Biodegradable" without specifying conditions and timeframe
How to Make Compliant Claims
Environmental claims must be specific, substantiated with evidence, cover the full product lifecycle, and use recognized certification schemes. Instead of "eco-friendly packaging", say "packaging made from 80% post-consumer recycled cardboard, certified by FSC." Instead of "sustainable", specify the exact environmental benefit with data.