What is JSON-LD structured data?

JSON-LD (JavaScript Object Notation for Linked Data) is a format for encoding structured data that search engines use to understand your content. It is added to your HTML in a script tag and helps Google display rich results like FAQ dropdowns, star ratings, and event details.

Where do I add the generated schema code?

Copy the generated code and paste it inside the section of your HTML page. The code is wrapped in a script tag with type="application/ld+json" which search engines will read automatically.

How do I test my schema markup?

After adding the markup to your page, use Google's Rich Results Test (search.google.com/test/rich-results) to validate it. The tool will show whether your markup is valid and which rich results may appear.

Does structured data guarantee rich results?

No. Adding schema markup makes your page eligible for rich results, but Google decides whether to display them based on content quality, relevance, and other factors. Proper markup significantly increases your chances.

Is JSON-LD better than Microdata?

Google recommends JSON-LD as the preferred format for structured data. Unlike Microdata which is embedded in HTML attributes, JSON-LD is a separate script block that is easier to add, maintain, and debug without affecting your page layout.

Can I add multiple schema types to one page?

Yes. You can have multiple JSON-LD script blocks on a single page. For example, a product page might have both Product schema and BreadcrumbList schema. Generate each type separately and add both to your page.

Schema Markup Generator — JSON-LD Structured Data

Q: Which schema types does this generator support?

This tool supports 8 common schema types: FAQPage, Article, Product, LocalBusiness, Organization, BreadcrumbList, HowTo, and Event. These cover the most widely used rich result types in Google Search.

Generate JSON-LD structured data markup for Google rich results. Choose from FAQ, Article, Product, LocalBusiness, Organization, BreadcrumbList, HowTo, and Event schemas. Copy the generated code and paste it into your HTML. Free, instant, no signup.

Select Schema Type

Generated JSON-LD

How to Use the Schema Markup Generator

Select your schema type (FAQ, Article, Product, etc.), fill in the required fields, and click "Generate Schema." The tool creates valid JSON-LD markup that you can copy and paste into your HTML page's <head> section inside a <script type="application/ld+json"> tag. Google will read this structured data to display rich results like FAQ dropdowns, star ratings, breadcrumbs, and event details in search results.

Why Structured Data Matters for SEO

Structured data helps search engines understand your content better. Pages with schema markup can earn rich results — enhanced search listings with FAQ dropdowns, product ratings, event dates, recipe cards, and more. Studies show rich results can increase click-through rates by 20-30%. Google's Rich Results Test can validate your markup after you add it to your site.

Supported Schema Types

FAQPage creates expandable FAQ dropdowns in search results. Article enhances blog posts and news articles. Product shows prices, ratings, and availability. LocalBusiness powers the Knowledge Panel for physical locations. Organization provides company details. BreadcrumbList shows navigation breadcrumbs. HowTo displays step-by-step instructions. Event shows event dates, locations, and ticket info.

JSON-LD vs Microdata vs RDFa

JSON-LD is Google's recommended format for structured data. Unlike Microdata (inline HTML attributes) and RDFa, JSON-LD is a standalone script block that doesn't mix with your HTML. This makes it easier to add, maintain, and debug. All major search engines — Google, Bing, Yahoo, and Yandex — support JSON-LD structured data.