Sales Velocity Equation Calculator
Calculate sales velocity = (Opportunities × Deal Size × Win Rate) ÷ Sales Cycle. Source: openview.com, scalevp.com SaaS benchmarks.
Sales Velocity Equation Calculator — Why It Matters
This metric is part of the SaaS benchmark suite reported by OpenView, Scale Venture Partners, and Bessemer. Investors use it alongside Rule of 40, Burn Multiple, and CAC Payback to assess scaling efficiency. Source: openview.com 2026 SaaS Benchmark Report.
Calculation Method
Calculate sales velocity = (Opportunities × Deal Size × Win Rate) ÷ Sales Cycle. Verify formula consistency across periods to enable trend tracking. Mix metrics: no single number tells the whole story; pair with NRR, GRR, and Rule of 40 for full health view.
Benchmarks and Tiers
Top quartile SaaS companies are tracked annually by Bessemer Cloud Index. Median private cohort and public-SaaS medians diverge; private companies often lag public by 2-3 years on metric maturity.
Improvement Strategies
Iterate on the input drivers — increase numerator (revenue, customers, expansion) or decrease denominator (churn, CAC, cycle days). Track quarterly to detect declining trends early.