LinkedIn Ads Cost per MQL 2027
LinkedIn B2B ads: $7-$15 CPC, 2-5% form fill conversion, 30-50% MQL rate. This calculates CPM, CPC, cost per MQL across the funnel.
| Monthly budget | — |
| Clicks | — |
| Leads (form fills) | — |
| MQLs | — |
| SQLs | — |
| Cost per MQL | — |
LinkedIn Ads are the most expensive B2B paid channel by CPC ($7-$15), but produce highest-intent leads. Cost per MQL typically $200-$500 for mid-market targeting, $500-$2000 for enterprise. ROI calculated by attributing closed deals to ad-sourced pipeline.
CPC Benchmarks by Industry
SaaS: $7-12 CPC. Enterprise software: $10-15. Financial services: $11-17. HR tech: $9-13. Healthcare/biotech: $12-18. Higher CPC reflects buyer specificity and competition.
Form Fill Conversion Rate
Industry average 3-5% from impression to lead fill. Above 7% = compelling offer (gated whitepaper, calculator, demo). Below 2% = wrong audience or weak offer.
MQL to SQL Funnel
40-50% of MQLs qualify as SQL after BDR/SDR outreach. 20-30% of SQLs become Sales Accepted (SAL). 5-15% of SALs close. Pipeline multipliers compound quickly.
ROAS Calculation
If average customer value $50K and ad cost per closed deal $5K, ROAS = 10×. Most healthy B2B SaaS targets ROAS 3-5× on paid ads. Below 2× indicates over-spending or pipeline quality issues.
Last updated May 2026. Sources: LinkedIn Ads Guide, Forrester B2B Benchmarks.