Partner Marketplace Revenue Share Calculator
Cloud marketplaces (AWS, Azure, Google) and SaaS marketplaces (Salesforce AppExchange, Hubspot) take 3-30% of revenue. Calculate true net revenue, fees paid, and whether marketplace selling pays off.
| Gross marketplace ARR | — |
| Marketplace fee | — |
| Channel partner margin | — |
| Net ARR after fees | — |
| CAC savings vs direct | — |
| Cycle reduction (days) | — |
| Net economics verdict | — |
Cloud marketplaces (AWS, Azure, Google) and SaaS marketplaces (Salesforce AppExchange, Hubspot) take 3-30% of revenue. They trade margin for speed and reach — typical marketplace cycle is 60-70% shorter than direct. Calculate net economics to see if the tradeoff pays off for your motion.
Marketplace Fee Structure
AWS/Azure/GCP marketplaces: 3-5% for public listings, 1-3% for private offers. Salesforce AppExchange: 15-25% revenue share. Hubspot marketplace: 10-20%. Specialist marketplaces (Atlassian, Zendesk app stores): 5-25%. On top of marketplace fees, channel partners typically take 15-25% margin if they sourced the deal. Stack the fees: a $500K deal sold via partner through AWS marketplace can net $370K after 5% AWS + 20% partner margin.
Why Customers Prefer Marketplaces
Enterprise buyers love marketplaces because: (1) Pre-approved vendor — already on procurement allow-list. (2) EDP credits — committed cloud spend can be applied to marketplace purchases. (3) Single invoice — bundled billing with existing cloud spend. (4) Faster procurement — bypass full vendor onboarding. Result: marketplace deals close 50-70% faster than direct. AWS reports average $250K+ ACV through marketplace, with deal cycles compressed from 9 months to 3.
Last updated May 2026. Sources: AWS Marketplace Partner Program.