Win Rate By Stage Calculator
Win rate by stage exposes where deals actually die in the funnel. Aggregate win rate (closed-won / total) hides leaky stages. Stage-by-stage conversion is the true diagnosis tool for B2B sales pipelines.
Why Stage Conversion Beats Aggregate Win Rate
A 10% aggregate win rate could mean 35% strong on every stage OR 90% top stages + 5% close rate. The diagnosis is completely different. Stage conversion reveals which fix to apply: better SDR (top), better discovery (mid), better closer/pricing (bottom).
RepVue Q4 2025 Benchmark Bands
MQL→SQL median 38%, top quartile 50%. SQL→Discovery median 60%, top 75%. Discovery→Demo median 65%, top 80%. Demo→Proposal median 50%, top 65%. Proposal→Won median 35%, top 55%. Each stage compounds — small improvements multiply across the funnel.
How To Diagnose Mid-Funnel Drops
Discovery→Demo drops usually signal poor qualification. Demo→Proposal drops signal weak demos or wrong audience. Proposal→Won drops signal pricing or competition. Pull recent loss-reason data from your CRM — top three reasons fix 80% of leakage.
Source: RepVue Q4 2025 Benchmark Report, HubSpot 2025 State of Sales. Last updated: May 2026.